2024 IIHF World Championship

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Connecting with knowledgeable local fans and igniting international interest was challenging. We crafted visual identity and social and performance strategies, leading to a record-breaking 797,000 fans and accolades for the most successful IIHF tournament ever.

Petr Pavel Presidential Campaign

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The transition from NATO Chairman to Czech President seemed daunting, yet a compelling narrative and brilliant genuine execution captivated voters. Our marketing helped secure Petr Pavel’s historic election as President in 2023.

Seed Starter by Erste/Ceska sporitelna

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From the start, we crafted a value proposition and marketing strategy for the Seed Starter fund, focused on fostering startups. Our targeted campaigns established it as the leading corporate investment fund in the market.
Marketing Battleplan

Eliminate “Feelometrics”
from Your B2B Marketing

We’ve removed the guesswork from marketing planning. By combining expert minds with powerful technology, we deliver a lead-generating, sales-boosting plan in just two weeks. Here’s how:

Get Battleplan
100+ times used and verified
Rated 4.9 / 5
A CONCRETE 30PG. PLUS STRATEGIC PLAN AND EXECUTIONAL RECOMMENDATIONS
Goal and KPIsLogicChannel SplitOngoing vs. tactical communicationKPI Number of LeadsValue PropositionMedia spendB2B materialsActivitiesDigi eventsConversion FunnelQuick SoMe audit
USED BY BOTH STARTUPS AND CORPORATIONS
IIHF MSLH 2024OptimicsSeed StarterSmartHeadZaslatInvestBay

WHO IS IT FOR

Are you a
B2B company with...

Blind unicorn

Uncertainity.
Unsure how to maximize marketing effectiveness? 75% of B2B companies struggle with long-term marketing ROI.

Running unicorn

Dissatisfaction.
Struggling with lead generation and conversion? Over 70% of B2B businesses cite lead generation as their biggest challenge.

Unicorn on the moon

Curiosity.
Want to ensure that no tools or best practices are overlooked? 80% of high-growth companies use multi-channel strategies to stay ahead.

Get your Marketing Battleplan

Simply answer a few questions about your business at the initial working session and we will create a comprehensive marketing plan for you.

Get started

OUR SIMPLE PROCESS TO BUILD YOUR BATTLEPLAN

Icon Eye

INPUT

Spend 2–3 hours with us providing structured inputs based on a methodology that covers all essential areas.

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AI-INSIGHT & AUTOMATE

Our unique system uses proprietary AI to gather insights about your company, customers and industry from a variety of data sources. This information is then integrated into a comprehensive Battleplan detailing all strategic activities, tactics, briefs and budgets

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OPTIMIZE & DELIVER

Senior B2B marketing experts fine-tune the plan for optimal results. We guide you through the plan, incorporating your feedback before delivering the final version.

Strategy level

STRATEGY LEVEL

The key
building blocks

We'll get in touch with you to provide basic information about your business, your customer behaviour and related contact points. This will give you:

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Value Proposition. 100% of the companies we worked with couldn't agree on the core value proposition at the beginning.

Marketing Battleplan. Tailor-made and knowledge-packed strategic plan of attack. It anticipates how to achieve the desired numbers over the next 2-3 quarters.

Logic. A clear scheme of activities and their connections, so that all teams are able to orient themselves to where they are and what their activity is leading to.

EXECUTION LEVEL

Detailed briefs
for each team

Marketing Battleplan offers step-by-step, concrete recommendations on how to practically achieve your KPIs!

Lead generating activities. What channels to use, with what budget and what the expected conversion will be and what are the extra activities.

Brand building activities. What to focus on in the area of digital, PR and events and how exactly to set up these activities to be as effective as possible.

Quick Audit. If you decide to let us take a look at your materials, presentations and campaign accounts, we'll go through all the data and information and our specialists will prepare a quick audit of where we see the most pressing issues.

Execution level
Free templates

BEST-PRACTICE ON A SILVER PLATTER

Free templates
for you

We've analyzed hundreds of materials and websites. We have prepared templates for you to use and avoid basic mistakes.

B2B materials. What should the ideal whitepaper, case study or onepager look like? Everything is already figured out and yet 90% of B2B companies have problems with it.

Homepage. Although the homepage of a website is absolutely essential, we usually find 15-30 major errors in it. There are a few principles that lead to higher conversions. We've put together an ideal best-practice "wireframe" for your designer to work with.

Crafting Impactful Campaigns that Resonate

We excel in innovative marketing, delivering powerful B2B and B2C strategies and impactful executions.

2024 IIHF World Championship Czechia

Connecting with knowledgeable local fans and igniting international interest was challenging. We crafted visual identity and social and performance strategies, leading to a record-breaking 797,000 fans and accolades for the most successful IIHF tournament ever.

Check it out

Petr Pavel Presidential Campaign

The transition from NATO Chairman to Czech President seemed daunting, yet a compelling narrative and brilliant genuine execution captivated voters. Our marketing helped secure Petr Pavel’s historic election as President in 2023.

Check it out

Seed Starter by Erste/Ceska sporitelna

From the start, we crafted a value proposition and marketing strategy for the Seed Starter fund, focused on fostering startups. Our targeted campaigns established it as the leading corporate investment fund in the market.

Check it out
AriseHealth logo

„Unicorn Army's strategic approach to communications and marketing has been greatly appreciated as we look for ways to further advance the CSG brand through the many challenges we face.“




Daniel Rajnoch

Kateřina Petko

Corp. Comm. and Marketing Director
AriseHealth logo

„As part of our collaboration with Unicorn Army, we focused on a strategic brand proposition to build an authentic emotional connection with our customers. The success of this phase prompted us to move on to creating a new visual system that perfectly captures the character of Foxdeli. Unicorn Army helped us create a bold visual style that is memorable, emotive and strongly differentiates our brand in the marketplace.“

Daniel Rajnoch

Petr Chlup

CRO Foxdeli
AriseHealth logo

„The Marketing Battleplan accelerated our business growth significantly. An invaluable tool for our company.“





Vojtech Vais

Vojtěch Vais

CSO & CMO Optimics
AriseHealth logo

„We needed to kickstart our project almost from scratch, and the Marketing Battleplan was the tool that significantly helped us achieve the success.“





Daniel Rajnoch

Daniel Rajnoch

CEO & Founder InvestBay
OUR AWARD-WINNING PARTNERS
Digital Ant logoInsighters logoSuperlative Works logoOptimics logoSlow&Rat logoSuperlative Works logo

WHAT YOU GET

A Marketing Battleplan

is a proven method, utilized over 100 times, to create a tailor-made and knowledge-packed strategic plan of attack. It anticipates the next 2-3 quarters and offers step-by- step, concrete recommendations on how to achieve the numbers you want - practically!

Get Battleplan
Image of Marketing Battleplan

ALL THE KEY ISSUES IN B2B MARKETING ADDRESSED

Icon Eye

Big Picture & Clear Briefs. Understand the logic of the marketing setup as a whole and clearly assign activities to the team.

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Value Proposition. Why your clients are with you? Finally, define an understandable long-term messages for your communication.

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B2B materials. Get a complete design of the structure of your materials, as well as sample templates for development.

Icon funnel

Conversion Funnel. Find out what investment and costs to count on to achieve your KPIs.

Icon audit

Quick Audit. Get clear recommendations on how to work with content and presentations.

Icon sales boosting

Sales Boosting. Ways to warm leads, how to do lead generation and connect marketing and sales more.

Frequently asked questions

What is Marketing Battleplan?

Marketing Battleplan is a comprehensive marketing strategy designed for the B2B segment, combining the expertise of experienced marketers, data from over 100 cases, and AI-driven technology. The result is a complete plan that helps you achieve success in your market.

How do we create a comprehensive marketing plan?

Step 1 - INPUT
Spend 2–3 hours with us providing structured inputs based on a methodology that covers all essential areas.

Step 2 - AI-INSIGHT
Our unique system combines multiple AI technologies to gather insights about your company, customers, and category from various data points.

Step 3 - AUTOMATE
This information is partially automated and then integrated into a comprehensive plan, detailing all strategic activities, tactics, briefs, and budgets.

Step 4 - OPTIMIZE
Senior B2B marketing experts fine-tune the plan for optimal results.

Step 5 - OUTPUT
We guide you through the plan, incorporating your feedback before delivering the final version.

How long does it take to create a Marketing Plan?

Creating a Marketing Battleplan in the Pro version usually takes 4 weeks and involves several steps:

Initial Working Session:
Two independent senior marketers with over 100 successful projects under their belts will conduct an initial working session (2–3 hours of your time), during which you’ll provide detailed input. We need to understand your business specifics, goals, current activities, budget, team, etc. After the meeting, we will also request access to your campaign systems and other tools.

Preparation of Value Proposition:
Our top creatives from the market will prepare a value proposition and sample messaging for your business. We will present our proposal within 14 days (2 hours of your time).

In Parallel - Preparation of Your Battleplan:

Partially automated creation of the marketing battleplan, validated and fine-tuned by 5 specialized experts (measurement, online, communications, sales, tech). A marketing data warehouse with more than 100 B2B cases provides AI-driven recommendations. Our experts will then adjust the plan based on your business specifics, assignment, and their own experience.

Presentation:
The presentation of your Marketing Battleplan and final adjustments to your Value Proposition (2 hours of your time) will usually take place 4 weeks from the start.

Creating a Marketing Battleplan in the Basic version usually takes 2 weeks involves the following steps:

Initial Working Session:
Similar to the Pro version, two independent senior marketers will conduct an initial working session (2-3 hours of your time), during which you’ll provide key information about your business, goals, and marketing activities. This allows us to gather the necessary input to tailor the plan to your needs.

AI-Generated Value Proposition and Messaging & Preparation of Your Battleplan:
Unlike the Pro version, in this step, the value proposition and sample messaging for your business are generated by AI, based on the information you provided during the initial session. We simultaneously work on your Marketing Battleplan, which is generated without a deep audit or analysis of your current systems and numbers. This allows us to complete the plan more quickly. You will receive the final output within 14 days from the start.

Final Delivery:
Once everything is ready, you will receive the complete Marketing Battleplan and AI-generated value proposition via email. There is no presentation or follow-up consultation in the Basic version.

How does AI work in creating a Marketing Battleplan?

Our proprietary AI-powered technology analyzes marketing data from different B2B cases and makes recommendations based on similarities to your specific market and target audience. At the same time, we use it to generate sample messaging or evaluate your competitors' communications so you can differentiate yourself as much as possible. This process is combined with expert oversight from our marketers to ensure accuracy and effectiveness.

What role do marketers play in the process?

AI helps with analysis and recommendations, but the final decisions and adjustments are always made by our experienced experts. Each Marketing Battleplan is validated and fine-tuned by a team of 5 specialized professionals to ensure it meets your specific needs and goals.

Is my data secure?

Yes, the security of your data is a top priority. All data is encrypted, and only the specialists working on your project have access to it. When using AI, data is neither used for training nor stored for long periods of time. After a few days it is completely deleted in all systems. We never share your information with third parties without your explicit consent.

How can I get support if I encounter any issues?

If you encounter any issues during the process, our team is always available to assist you. You can contact us via email or phone. We are happy to provide prompt and effective assistance.

What types of companies is the Marketing Battleplan suitable for?

Marketing Battleplan is ideal for B2B companies that want to increase their competitive advantage, optimize their marketing activities and achieve tangible business results. It is specifically designed for companies with clearly defined goals and a willingness to invest time in detailed planning. It is used by both start-ups and corporations that have been in business for over 200 years.