Unicorn Army:
Marketing Impact Management

Years of refining marketing strategies led us to create the Marketing Battleplan—a practical tool that bridges strategic vision and execution. And then it grew wings thanks to AI.

The Story Behind the Marketing Battleplan

For many years at our Unicorn Army, we have been creating marketing strategies. But we were missing something. We needed a format that could not only describe a marketing strategy but also function as a practical tool for the teams tasked with implementing those strategies.

After trying countless methods, gathering feedback, and refining, we developed our Marketing Battleplan.

Martin Klco
Co-founder
Unicorn Army
Combination of brand-building expertise, marketing proposition design and creative leadership is really helpful for most of the businesses today. Martin ran Leo Burnett's creative agency for almost 10 years, then co-founded Unicorn Army and also led the marketing team in Peter Pavel's presidential campaign.
Honza Kriz
Co-founder
Unicorn Army
Honza focuses on designing Marketing Battleplans with high impact projects. He loves efficiency, connecting activities and managing projects in such a way that the value proposition and energy of everyone working on the project is not lost along the way.
David Kravacek
Product Design & AI
David is a Product Designer with a knack for helping startups reach unicorn status. He spots 15-30 conversion-blocking mistakes in websites or B2B materials right from the start. Using advanced AI tools, David also analyzes competitors to identify key benefits that will help you stand out from the crowd.
Viktorija Kudyn
Digital Magician
Viktorija Kudyn is a digital expert specializing in social media, performance marketing, and funnel optimization. She’s skilled at improving conversion rates, lowering CPA, and maximizing LTV. Show her your business, and she’ll quickly identify the most pressing issues and craft strategies to solve them.

Marketing only starts to work when you connect the different activities to each other

Marketing usually involves a number of teams - internal people, agencies, freelancers. Over the years, we noticed that many marketing strategies lose their essence during execution. Teams often focus on immediate tasks without fully understanding how those tasks connect to the overall goals.

If you want to make sure that key elements from the marketing strategy are not lost, you need to give them a well-defined value proposition, show them the big picture and the connections between the unified activities.

With Marketing Battleplan, the left hand always knows what the right hand is doing. Things get into harmony. The result is more effective marketing, better numbers, more leads and ultimately business growth.

Unicorn Army team

AI gave us wings

When you see a Battleplan in action for the first time, the difference is clear. After executing 100+ Battleplans, patterns emerge.

By integrating AI into the process, we gain a significant advantage. Our marketing strategies leverage global best practices, identifying similarities across previous projects to optimize each new Battleplan for maximum impact.

This allows our experts to create a strategy tailored to your business, ensuring it’s data-driven and poised for success.

Get your Marketing Battleplan

Simply answer a few questions about your business at the initial working session and we will create a comprehensive marketing plan for you.

Get started

Get in touch

We’re excited to hear from you! Reach out using the contact details below, and we’ll respond as quickly as we can.

Martin Klčo
Co-Founder Unicorn Army

Jan Kříž
Co-Founder Unicorn Army


Contact us
battleplan@unicornarmy.cz

Locations

Our office is located in the Old Town in Prague.

Unicorn Army
Opero, Salvátorská 931/8, Prague