1. Introduction

Unicorn Army s.r.o., IČO: 11715707, DIČ: CZ11715707, with its registered office at Příčná 1892/4, Nové Město, 110 00 Praha 1, Czech Republic (hereinafter referred to as “we”, “us”, or “our”), is committed to protecting your privacy and ensuring that your personal data is handled in a secure and responsible manner.

This Privacy Policy explains how we collect, use, and protect your personal information in accordance with applicable laws, including the General Data Protection Regulation (GDPR). By using our website and services, you agree to the terms of this Privacy Policy.

2. Data We Collect

We may collect and process the following personal data:

• Contact Information: Name, email address, phone number, and company details.
• Transactional Data: Information about services purchased and related billing details.
• Technical Data: IP address, browser type, device information, and website usage patterns.
• Communications: Emails, messages, and any other correspondence you have with us.
• Company data: data used for the creation of the Marketing Battleplan and value proposition that you share with us as part of the cooperation.

3. How We Use Your Data

We use your personal and business data for the following purposes:

• To prepare the Marketing Battleplan.
• To provide services: Processing orders, payments, and managing our services.
• To communicate with you: Responding to inquiries, support requests, and promotional communications.
• To improve our website and services: Monitoring and analyzing usage to improve our offerings and user experience.
• To comply with legal obligations: Maintaining accurate business records and complying with regulatory requirements.

4. Data Sharing

We do not sell, rent, or trade your personal or business data. We may share your data with trusted third parties, including:

• Service providers: Who assist in managing and operating our website, IT systems, and payment processing.
• Our partners: As listed on our website, who are involved in the preparation of your Marketing Battleplan.
• Artificial intelligence tools: We use AI to analyze marketing data and provide tailored recommendations based on similarities to your market and target audience. AI may generate sample messaging or assess competitor communications. This process is always combined with expert oversight from our marketers to ensure accuracy and compliance with data protection laws.
• Legal and regulatory authorities: If required by law or for the purposes of legal claims

All third-party service providers and partners we engage are required to ensure that your personal data is protected and processed in compliance with this Privacy Policy.

5. Automated Data Processing and Artificial Intelligence

Our proprietary AI-powered technology analyzes marketing data from different B2B cases and makes recommendations based on similarities to your specific market and target audience. At the same time, we use it to generate sample messaging or evaluate your competitors' communications so you can differentiate yourself as much as possible. This process is combined with expert oversight from our marketers to ensure accuracy and effectiveness.

AI processes are designed to respect your privacy and operate within the legal frameworks provided by the General Data Protection Regulation (GDPR). Any personal data involved in this automated processing is treated with the same level of care and security as all other personal information we handle.

6. Data Security

The security of your data is a top priority. All data is encrypted, and only the specialists working on your project have access to it. When using AI, data is neither used for training nor stored for long periods of time. After a few days it is completely deleted in all systems. We never share your information with third parties without your explicit consent.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once your data is no longer needed, it will be securely deleted or anonymized.

8. Your Rights

You have the following rights in relation to your personal and business data:

• Right of access: You can request access to the personal data we hold about you.
• Right to rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to erasure: You can request the deletion of your personal data, subject to legal or contractual restrictions.
• Right to object: You can object to the processing of your data for certain purposes, such as direct marketing.
• Right to data portability: You can request to receive your data in a structured, commonly used format.
• Right to withdraw consent: If you have provided consent for the processing of your data, you can withdraw it at any time.

To exercise any of these rights, please contact us at battleplan@unicornarmy.cz.

9. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and to collect information about website traffic and usage. You can control cookie preferences through your browser settings.

10. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we are protecting your personal data.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal and business data, please contact us at:
Unicorn Army s.r.o.
ID: 11715707
VAT: CZ11715707
Office: Opero, Salvátorská 931/8, Staré Město, 110 00 Praha 1
Email: battleplan@unicornarmy.cz