1. Introduction

These Terms and Conditions govern the use of services provided by Unicorn Army s.r.o., a company registered in Czech Republic, with registered office at Příčná 1892/4, Nové Město, 110 00 Praha 1, Czech Republic, identification number: 11715707, (hereinafter referred to as “Unicorn Army” or “we”). By engaging with Unicorn Army, you (the “Client”) agree to be bound by these Terms and Conditions.

2. Products and Services

Marketing Battleplan Pro Version

The Pro version of the Marketing Battleplan typically takes 4 weeks and includes the following steps:

• Initial Working Session: Two senior marketers with over 100 successful projects will gather your detailed input (2-3 hours of your time). We will request access to relevant systems post-session.
• Preparation of Value Proposition: Our top creatives will prepare a value proposition and sample messaging. This will be presented within 14 days (2 hours of your time).
• Preparation of Your Battleplan: A partially automated marketing battleplan is created, validated, and fine-tuned by five experts in measurement, online, communications, sales, and tech. AI-driven insights are derived from a B2B data warehouse, and experts will adjust the plan based on your specific business needs.
• Presentation: The final presentation of your Marketing Battleplan and Value Proposition, along with any necessary adjustments, will take place within 4 weeks (2 hours of your time). After the presentation, you will have an additional 5 hours of consultations with our experts for implementation support.

Marketing Battleplan Basic Version

The Basic version of the Marketing Battleplan typically takes 2 weeks:

• Initial Working Session: We collect your input (2-3 hours of your time).
• AI-Generated Value Proposition and Messaging & Battleplan Preparation: The value proposition and messaging are generated by AI based on your input. Simultaneously, a partially automated battleplan is prepared without an in-depth audit of current systems. The final output is delivered within 14 days.
• Final Delivery: You will receive the complete Marketing Battleplan and AI-generated Value Proposition via email. No presentation or consultations are included in the Basic version.

3. Pricing and Payment Terms

• Pro Version: 50% payment upfront, 50% after the final presentation and up to two rounds of revisions.
• Basic Version: Full payment upfront before work begins.

Revisions Process:
In the Pro version, two rounds of revisions are included. All feedback must be consolidated as one voice. Additional revisions beyond the second round are subject to hourly charges.

4. Invoicing and Termination

• Invoices are due within 14 days of receipt.
• Either party may terminate the agreement with 30 days’ written notice. The Client must pay all outstanding fees for services rendered prior to termination.

5. Intellectual Property and Licensing

• The final work product remains the property of Unicorn Army until full payment is received.
• After full payment, the Client receives a non-transferable license to use the deliverables for internal purposes.
• The Client may not resell or repurpose any part of the Marketing Battleplan or related materials for third parties. The Marketing Battleplan contains proprietary know-how developed by Unicorn Army.

6. Data Security and Privacy

Please refer to our Privacy Policy for details on how we handle your data.

7. Non-Disclosure Agreement (NDA)

Unicorn Army and its subcontractors (as listed on our website) commit to maintaining confidentiality regarding all proprietary information provided by the Client. Likewise, the Client agrees to keep confidential any proprietary techniques shared by Unicorn Army.

8. Delivery of Final Files

After full payment, all deliverables (Marketing Battleplan, messaging, etc.) will be transferred via email, a shared drive link, or WeTransfer as a ZIP file.

9. Limitation of Liability

Unicorn Army is not liable for any direct or indirect damages resulting from the use of the Marketing Battleplan or related services. The Client acknowledges that the success of any marketing strategy depends on multiple factors beyond Unicorn Army’s control.

10. Contact Information

For any inquiries or concerns regarding these Terms and Conditions, please contact us at:
Unicorn Army s.r.o.
ID: 11715707
VAT: CZ11715707
Office: Opero, Salvátorská 931/8, Staré Město, 110 00 Praha 1
Email: battleplan@unicornarmy.cz

11. Governing Law

These Terms and Conditions are governed by the laws of Czech Republic, where Unicorn Army s.r.o. is registered.